Popups

The popup builder creates four popup types from Dashboard → Popups: newsletter (subscribe form), message (announcement), CTA (button + copy) and bar (the slim top banner). Each renders on your public site under the targeting rules you set.

Triggers

Trigger	Fires when
Exit intent	The cursor moves to leave the page (desktop)
Scroll depth	The visitor reaches a percentage of the page
Time delay	After N seconds on the page
On load	Immediately — use sparingly

Triggers exist to protect the visit: a popup that interrupts the first three seconds reads as desperation. Scroll-depth on the newsletter and exit-intent on the CTA are the workhorses.

Scheduling and lifecycle

Set start and end windows — the server enforces them, not the visitor's clock, so a "launch week only" popup actually ends at the hour you said. Six ready presets give you a designed starting point; everything is editable with a live preview that shows the real rendering.

Analytics

Each popup tracks impressions, interactions and conversions — the honest funnel: seen → engaged → acted. A newsletter popup converting at 1% needs a better offer line, not more impressions.

The newsletter pairing

The newsletter popup is the front door of Analytics & newsletters: it collects the address, the email-marketing engine sends the campaigns. Wire them up and the loop is complete — popup → subscriber → campaign → clicks you can see in analytics.

Taste guidelines

• Bar popups for information ("Back in stock Monday"), modals for actions (subscribe, claim).
• Dismissable, always. A popup that fights the visitor loses the visitor.
• Mobile matters: check the preview at phone width before publishing — the trigger that works on desktop can be obnoxious in a thumb's way.