Generating content
The AI assistant writes with you, not instead of you: it drafts the first pass, sharpens a clunky paragraph, proposes the form questions you forgot — and everything it touches lands as editable text in YOUR pipeline, one Ctrl+Z from gone.
Where generation lives
| Surface | What the AI does |
|---|---|
| Content Studio | Outlines a one-liner into sections; drafts the post; sharpens per selection |
| Blog editor | Drafts and rewrites in place |
| Form Builder | Builds the form from a description ("a project inquiry for a freelance designer") |
| Page builder | Proposes copy for blocks |
| Design Studio | The design agent edits the live canvas from an instruction |
| Support tickets | Suggests replies grounded in your docs and content |
The three verbs
- Outline — give it a one-liner and an audience; get section headings back. Edit the skeleton BEFORE any prose exists — cheaper than editing prose.
- Draft — fill the outline in your tone. The output is a draft with your name on it, which is exactly why you will edit it.
- Sharpen — select a paragraph and tighten, de-fluff, or change register. "Cut this to two sentences for a small-business audience" works; "make it better" does not.
Instructions that work
The assistant amplifies specificity:
Tip
Feed it audience, tone and one concrete number. "Write a 150-word service blurb for anxious first-time clients, warm but not saccharine, ending with the booking link" gets a usable draft. "Write something for my services page" gets mush you will delete.
- One instruction per pass; iterate by steering, not by re-rolling a vague prompt.
- Point at REAL material: paste the client's words, the event details, the actual numbers. Grounded input beats adjectives.
- Treat the first draft as scaffolding — the parts only you know (the client story, the honest result) are yours to add.
The boundaries, on purpose
- It never publishes. Generation fills drafts; the publish click is yours (see Editing pages).
- It never invents your facts. For claims about you — clients, results, prices — it uses your content as grounding and leaves gaps honest rather than decorating them.
- Every edit is reversible. AI edits flow through the normal editor pipeline with undo and versions; nothing bypasses the draft state.
Quota and meters
Generation draws from your plan's AI quota — meters show remaining usage next to each AI tool, and running out degrades honestly: the button shows the limit instead of failing silently (see Privacy & limits).
Note
The assistant is a colleague who types very fast and has no memories of its own: brilliant with specifics, dangerous with vagueness, and never the one who signs the work. Give it real inputs; keep the judgment.