Aisha Ibrahim
Designing calm software with care, not churn
Lagos, Nigeria · she/her · aisha.linkme.page
Summary
Product designer with six years of experience crafting digital products for startups and established companies. I design at the intersection of beauty and function, with accessibility as a baseline and calm technology as a philosophy.
Experience
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Calmlabs — Remote
- Led the redesign of the core dashboard, improving task completion by 34%
- Built and maintained the design system used across 4 products
- Mentored 3 junior designers through structured critique sessions
- Drove the accessibility push that took the product from WCAG A to AA
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Fintech Inc — Lagos
- Designed the mobile onboarding flow that reduced drop-off by 28%
- Conducted user research with 50+ customers across 3 regions
- Shipped the savings goal feature that drove a 12% lift in weekly active users
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Pixel Studio Lagos — Lagos
- Designed marketing sites for 12 early-stage startups
- Built a reusable component library that cut delivery time by 40%
Education
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
University of Lagos
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
Interaction Design Foundation
Skills
Figma, Figma, Figma, Figma, Figma, Figma, Figma, Figma, Figma, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Prototyping, Design Systems, Design Systems, Design Systems, Design Systems, Design Systems, Design Systems, Design Systems, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, User Research, HTML & CSS, HTML & CSS, HTML & CSS, HTML & CSS, HTML & CSS, HTML & CSS
Projects
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Lead Product Designer
Stack: Figma, Principle, Maze
- Rebuilt the core dashboard IA from 9 nav items to 4 focused surfaces
- Task completion improved by 34% in a 6-week A/B test
- Cut notification noise by 73% with a digest-first model
https://aisha-ibrahim.design/calm-dashboard
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Product Designer
Stack: Figma, React, Amplitude
- Designed the end-to-end savings-goal experience for a fintech app
- Drove a 12% lift in weekly active users after launch
- Research with 50+ customers across 3 regions informed the flows
Certifications
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Credential ID: IAAP-WAS-09876
Languages
English (Native), English (Native), English (Native), English (Native), English (Native), English (Native), English (Native), English (Native), English (Native), English (Native), Yoruba (Fluent), Yoruba (Fluent), Yoruba (Fluent), Yoruba (Fluent), Yoruba (Fluent), Yoruba (Fluent), Yoruba (Fluent), Yoruba (Fluent)
Awards & Honors
Recognized for the Calm Dashboard concept in the UI design category.
Recognized for the Calm Dashboard concept in the UI design category.
Recognized for the Calm Dashboard concept in the UI design category.
Recognized for the Calm Dashboard concept in the UI design category.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
For the savings-goal feature that lifted weekly active users by 12%.
Publications
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
Why calm technology is a stance, not a style — and how to practice it.
https://aisha.substack.com/designing-for-calm
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
A field guide to trimming onboarding flows until only intent remains.
Volunteer Experience
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Mentored 40+ early-career designers across Africa in weekly sessions Run portfolio reviews and mock interviews for design bootcamps
Beyond work
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Ceramic pottery · Coastal hiking · Calm technology research
Highlights
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Selected outcomes from shipped work.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
Free templates and UI kits I maintain.
References
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Head of Product · Calmlabs · tunde@calmlabs.example
Aisha pairs rare design taste with real product judgment. Her redesign paid for itself in a quarter.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Engineering Lead · Fintech Inc · chidinma@fintech.example
The rare designer engineers love working with — precise, curious, and always shipping.
Links
https://aisha-ibrahim.design
https://aisha-ibrahim.design
https://cal.com/aisha
https://cal.com/aisha
https://figma.com/@aisha
https://figma.com/@aisha
https://dribbble.com/aisha
https://dribbble.com/aisha
https://aisha.substack.com
https://aisha.substack.com
https://example.com/probe
https://example.com/probe